CHRIS BRODT
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The Act of Being of Normal

Tamarra Canu, a cinematographer and director from Canada, approached me with an exciting brief. She was participating in a film competition in which her documentary tells the story of Kristi Hansen, a differently abled actress, whose constant ambitions and goals challenge our perceptions of a "hero."

I was tasked with creating the documentaries brand identity, which included a film poster, social posts and additional collateral.

 The posters colours needed to be bold and stand out amongst a sea of other competition posters. We also wanted it to feel quite sparse, emulating those quiet moments before a performer walks into the spotlight on stage.  I wanted the title evoke a sense of energy as if the lead character had scribbled it down herself. Therefore I chose a handwritten font to emphasize the key message of the film, re-defining what it means to be "normal".

The posters colours needed to be bold and stand out amongst a sea of other competition posters. We also wanted it to feel quite sparse, emulating those quiet moments before a performer walks into the spotlight on stage.

I wanted the title evoke a sense of energy as if the lead character had scribbled it down herself. Therefore I chose a handwritten font to emphasize the key message of the film, re-defining what it means to be "normal".

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 Social posts featuring Kristi were revealed throughout the campaign depicting various stages of her life.

Social posts featuring Kristi were revealed throughout the campaign depicting various stages of her life.

 A variety of rough concept posters were created before landing on the final design.

A variety of rough concept posters were created before landing on the final design.

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 The Act of Being Normal was awarded a  Storyhive  competition grant and finished production in the summer of 2018.

The Act of Being Normal was awarded a Storyhive competition grant and finished production in the summer of 2018.

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