The posters colours needed to be bold and stand out amongst a sea of other competition posters. We also wanted it to feel quite sparse, emulating those quiet moments before a performer walks into the spotlight on stage.
I wanted the title evoke a sense of energy as if the lead character had scribbled it down herself. Therefore I chose a handwritten font to emphasize the key message of the film, re-defining what it means to be "normal".
Social posts featuring Kristi were revealed throughout the campaign depicting various stages of her life.
A variety of rough concept posters were created before landing on the final design.